Faculty of Arts


FTVMS 110

Advertising and Society


Description

Often dubbed the "art of capitalism", advertising has become one of the most profound and pervasive influences on our culture. It is a zone where art and commerce meet: where emotional appeals to self and spirit encounter the forces of economic rationalism. An informed perspective on advertising is therefore crucial to an understanding of the workings of contemporary culture.
Advertising and Society pursues a critical examination of advertising, exploring its effects on our notions of society and self within the context of larger economic, social, political and global shifts. Beginning with an overview of the development of advertising, the course will introduce a methodological framework for understanding how advertisements create meaning, and then go on to examine how such meanings interact with, and impact upon, the culture at large. Advertising and Society explores advertising as a site marked by complex constructions of self, gender, class, ethnicity, nationality and local/global identity. This course embraces a wide theoretical spectrum and should prove useful to those pursuing Commerce, Marketing, Fine Arts and Politics, as well as Film, Television and Media Studies.

Availability 2012

Semester 2

Lecturer(s)

Coordinator(s) Dr Allan Cameron

Assessment

Coursework + exam

Points

FTVMS 110: 15.0 points


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