Faculty of Arts


Political Marketing


Political Marketing is a cutting-edge research-led course which introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools to win elections and remain in office. Drawing on the latest international political marketing research, this course examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product redevelopment, branding, local political marketing, marketing in government, delivery and global knowledge transfer. It also considers the implications of political consumerism and political marketing for democracy - are we happy to be "citizen-consumers"? Additionally it provides students with knowledge of comparative politics by utilising examples from different countries around the world, and a modern, realistic understanding of how politics works in the 21st century.

Availability 2012

Semester 1


Coordinator(s) Associate Professor Jennifer Lees-Marshment


Jennifer Lees-Marshment. Political marketing: principles and applications (Routledge)


Coursework only


POLITICS 345: 15.0 points


Any 30 points at Stage II in Political Studies

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