COMMS 202

Audiences and Theories of Reception

Please note: this is archived course information from 2017 for COMMS 202.

Description

Examines the ways that audiences have been conceived, addressed, measured and empowered in the context of the history and technologies of communication media. Theories of reception to be studied include uses and gratifications models, consumer behaviourism, passive versus active audiences, the rise of the 'prosumer', modes of engagement and fan discourses.

Students will also learn about audience research methods, and understand the differences between mass, niche, target and fan audiences in the context of reception studies. They will be able to analyse the communication methods used historically and currently to appeal to each audience type. They will explore digital methodologies for measuring and monitoring audiences, and learn about qualitative research methods for gathering and interpreting audience data.

Availability 2017

Not taught in 2017

Lecturer(s)

TBA

Points

COMMS 202: 15 points

Prerequisites

COMMS 100 or FTVMS 100, and 15 points from COMMS 104, FTVMS 110, ENGLISH 121

If you have 15 points from FTVMS 100, 101 or 110 you can apply for a concession to take this course as part of your Media, Film and Television or Screen Production major or minor.