POLITICS 345
Political Marketing
Please note: this is archived course information from 2017 for POLITICS 345.
Description
Political Marketing is a cutting-edge research-led course which introduces you to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools to win elections and remain in office.
The course covers the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product redevelopment, branding, local political marketing, marketing in government, delivery and global knowledge transfer.
Taught by a world expert in the field, it will give you an understanding of how politics really works in the 21st century and introduce you to an important area of future employment. Assessment is focused and applied, using tools such as case studies and a political marketing plan.
Student comments on this course include:
- "By far the most well run and enjoyable course I have taken throughout my degree."
- "A powerful practical element assisted in learning and aided application."
- "The mix of theory and practical work meant my skills in applying theory were developed from the get go."
- "The videos and ads to show how the theories discussed were applied in real life."
- "I also liked the creative freedom in regards to the assignments. I have appreciated being able to write about topics I’m interested in rather than have to memorise information atificially for a test or exam."
Availability 2017
Semester 1
Lecturer(s)
Coordinator(s) Associate Professor Jennifer Lees-Marshment
Reading/Texts
Jennifer Lees-Marshment, Political Marketing: Principle and Applications, 2nd ed. (Routledge 2014)
Recommended Reading
See www.political-marketing.org for a list of academic, practitioner and online resources including videos for a more detailed insight into the topic, or review the textbook Political Marketing: Principle and Applications, 2nd ed. (Routledge 2014)
Assessment
Coursework only
Points
POLITICS 345: 15 points
Prerequisites
30 points at Stage II in Political Studies or Politics and International Relations